About us

Where every Label tells a story. “Your Brand our Passion”. Welcome to Sunrise Labels, the most northern digital label business in Australia! At Sunrise Labels, we pride ourselves on being at the forefront of the industry with the most advanced machinery and cutting-edge technology. Our commitment to innovation and excellence sets us apart. Our story began with a shared passion for quality and innovation in the label printing industry. The brains behind our operation are four individuals with diverse backgrounds but a common goal - to create a superior label printing company on the Sunshine Coast. One of our co-founders, David Power, brings with him over three decades of experience in the label printing industry. Having previously co-owned a successful large label printing company in Melbourne catering to various industries, David's expertise in producing high-quality labels for pharmaceuticals, nutraceuticals, FMCG products, wine, cosmetics, and beverages is unparalleled. His knowledge of machinery and processes is the backbone of our operation. On the other hand, Tony our other co-founder who also co-owned a successful large pharmaceuticals and packaging company on the outskirts of Brisbane. With prior experience in owning a packing company that specialized in filling and labelling vitamins, Tony understands the importance of precision and attention to detail in label production. “Aside from his other talents, he has a commercial accounting background having spent many years as a CPA. Our paths crossed through a professional relationship, and a friendship grew over shared interests and a desire to create something new. Michelle Power and Michelle Patrick spent many Sundays at the local Sunshine coast markets only to discover that there wasn’t a roll label printer on the coast to support these growing businesses. After recognizing a gap in the market for roll label production on the Sunshine Coast, the two families decided to join forces and establish Sunrise Labels. At Sunrise Labels, we combine David's industry expertise with our commitment to world-class standards to deliver top-notch label printing services. Our facility is equipped with state-of-the-art machinery and processes, ensuring that every label produced meets the highest quality standards. But the team doesn't stop there. Michelle Power, with a background as both an interstate and local Teacher, brings a fresh approach to sales - one that is warm, understanding, and customer-centric. Michelle's unique perspective adds a personal touch to our sales process, ensuring that every client feels valued and heard. In addition, Michelle Patrick, brings her corporate background in Event Planning to the table, adding another layer of expertise to the team. Michelle's skills in team coordination and planning help us operate seamlessly, ensuring that Sunrise Labels runs like a well-oiled machine. Join us on this exciting journey as we strive to redefine label printing on the Sunshine Coast. Experience the Sunrise Labels difference - where quality meets innovation.